Lacoste reflects a lifestyle, born of tennis champion René Lacoste, who created the first polo shirt in history just for himself and his friends. Designed for a relaxed look on and off the tennis courts, the rest is history. In 1920, Lacoste won multiple Grand Slam tennis championships, and was re-christened "the Crocodile" by the press. The name stuck, and Lacoste had the animal embroidered on a blazer he wore to play. It was the first of many.